Summary of “The E-Myth Revisited” by Michael E. Gerber

Rethinking Small Business

Moe Barbar


Why Most Small Businesses Don’t Work and What to Do About It?

“The E-Myth Revisited” by Michael E. Gerber is a seminal book that challenges the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. This summary aims to provide you with key insights and actionable advice for avoiding the pitfalls that cause many small businesses to fail.

The Entrepreneurial Myth

Gerber starts by debunking the “Entrepreneurial Myth,” which is the belief that most businesses are started by people with strong business skills. In reality, most are started by “technicians” who know how to do the technical work but not necessarily how to run a business.

The Three Personalities: Entrepreneur, Manager, Technician

According to Gerber, every business owner embodies three personalities: the Entrepreneur, the Manager, and the Technician. The Entrepreneur is the visionary; the Manager is the planner; the Technician is the doer. The key to a successful business is balancing these three roles.

Working On the Business, Not In It

One of the book’s key insights is the importance of working on your business rather than just in it. This means taking the time to plan, strategize, and build systems, rather than getting caught up in day-to-day tasks.

The Business Development Process

Gerber introduces the concept of the Business Development Process, which involves three core activities: Innovation, Quantification, and Orchestration. This process helps transform your business into a well-oiled machine that can run without you.

The Franchise Prototype

Gerber advocates for treating your business as a “Franchise Prototype,” meaning you should create systems and processes that can be easily replicated. This not only makes your business more efficient but also more valuable should you ever want to sell or franchise it.



Moe Barbar

Entrepreneur, Learner, Writer, and Digital Marketer. and I read books and summarize them for you.