30 Rules to Success #16 Repeat.
stick with the idea all the way through until completion. I’ll bet you that you already know from your first-hand experience that perseverance until completion is truly the difficult part of the product creation process. Compared to that, getting an idea can be a piece of cake.
Here’s a thought that will take some of the stress out of choosing an idea and then seeing it all the way through to completion: Even a less than stellar idea — seen through to the end — will become an asset and a character builder. Let’s say you choose your idea and you run with it. You stick to it all the way from inception to final product creation and product launch. But it doesn’t perform the way you hoped and you don’t get the sales you anticipated.
You still have an asset you can use for multiple purposes. You can repackage your product with a new cover and new sales letter, and see if it sells better that way. You can use the product as a give away to list build. You can enter your product in giveaways and joint ventures to also build your list. You can use it as a bonus when you sell other products you’ve created or affiliate products. You can sell resell rights, master resells rights or private label rights to it. You can publish it on Kindle, and so forth.
Incidentally, there are numerous cases where a book did not sell well and the publisher simply changed the title and cover, and it now sold like hotcakes. So it might not be your product at all — it could simply be your product’s name or the marketing you’re using to sell your product.
And your product is a character builder for you regardless of how well it sells because you’ve now proven to yourself that you can choose an idea and stick with it to completion. This skill alone can make you a very wealthy person.
Don’t believe me? Imagine two people: One person skips from idea to idea and rarely ever sees them through to completion. The other person completes one idea after another. Unfortunately, the second person creates 4 products that don’t sell very well for every product that sells like gangbusters. After a few years, the first person has 2 or 3 products completed, while the second person has close to a hundred products created, 20% of which sold like crazy. Who would you say was more successful?
